Start Date:

April 22nd, 2025 10:30

End Date:

12:00pm, 22nd April 2025

Location:

IDEA Spaces , Av. Defensores de Chaves, 4 1000-117 Lisboa,

Country:

Map: https://maps.app.goo.gl/wDhuJWWoxkWkBqLYA

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The IPBN invites you to join us to our new "Advertising, Branding, and Culture" Workshop with IPBN member Shane Moran, Brand Architect! The interactive course will take place in Lisbon on April 22 from 10h30 to 12h at the IDEA Spaces who are IPBN members. 

Advertising, Branding, and Culture is a simple framework to help business owners clarify their message and positioning. Shane will guide participants through the following key points and give practical application examples based on member needs.

• Advertising is about who they’re talking to and how they reach them.
• Branding is the reason people should care, bridging the gap between communication and business goals.
• Culture is how a business shows up in the world—without a strong internal culture, external messaging falls flat.

The intersection of these three is where the big idea lives, and that’s what we’ll explore in a conversational, workshop-style setting.
We look forward to seeing you there- please register in advance as space is limited!

REGISTER TODAY

The event is open to members and non members and is free of charge

Book Now