| The IPBN is supported by the Department of Foreign Affairs and Trade of Ireland under the ESP Grant programme |
Start Date:
9:00am, 14th November 2024End Date:
1:00pm, 14th November 2024Location:
WoW Art Gallery , Rua do Choupelo 39, Vila Nova de Gaia, 4400-088 ,Country:
Map: https://maps.app.goo.gl/shckTpwwa1RsikVWA
The Ireland Portugal Business Network (IPBN) held the 3rd edition of its annual Tourism conference Thursday November 14 from 0900 to 1pm at WOW ART GALLERY, located at the main square of the culture complex. You can check the video of the conference here.
As reported in our Media Partner The Portugal News, the city of Porto and Porto and Northern Portugal Tourism are, according to the “Brand Reputation” the national tourism brands that achieved the best reputation in 2023. Committed to highlighting its vibrant Tourism ecosystem, we invite you to explore and be inspired by the North of the country innovative spirit.
The conference featured a series of panel discussions and conversations with experts assembled for everyone interested in the region and to know more about its business opportunities. This unique conference offered an unmissable opportunity for anyone wishing to discover what makes this part of Portugal truly unique to visit, live and work in.
It was a captivating introduction to this vibrant part of Portugal for those thinking to explore Porto and the North of Portugal, providing valuable insights and essential information and contacts with key industry players dedicated to make this region sustainable, welcome and attractive to visitors and businesses interested in creating partnership with local entities.
It was a great opportunity to meet and exchange ideas with local key players, IPBN members and Executive Partners, living in the region, reflecting the dynamism and diversity of the city and its region.
We were delighted to be able to count on the presence of Luís Pedro Martins, President of Porto and North of Portugal Tourism Board, Rita Marques, Invited Faculty Member and Program Director at the Porto Business School, Champion of the Innovation Tourism Hub and Former Secretary of State for Tourism, Adrian Bridge, CEO of the Fladgate Partnership, owner of the WoW, host of our conference as well as Francisco Calheiros, President of Associação dos Amigos do Caminho Português de Santiago and finally Miriam Kennedy, Head of Wild Atlantic Way at Fáilte Ireland, representant of Tourism of Ireland.
We thank for their incredible support Adrian Bridge and WoW for the venue and Isabel Vellozo Ferreira, Partner at Vellozo Ferreira e Associados and IPBN Executive Partner for all their contacts and effort to make this conference possible and put together a very exciting line up of keynote speakers.
And a very special thank you to our sponsors Lawler Sustainability, CE Consutling, Nest Seekers International and Galineo, Search Engine marketing. As a proud member and sponsor of the conference, Galineo are offering to all the guests of the conference a free Google Ads audit and account management starting from just €199 a month. Click here
And a special thank you to IPBN member Jose Nunes and its RXLStudio, a multimedia studio based in Oporto, specializing in creating engaging audiovisual content for brands, who will be covering the conference.
The conference was open to members and non members and was free of charge
We invited guests for a lunch consisting of hot and cold appetizers served with wines from the WoW charged at €20 per person
Programme
0900 Registration and Welcome coffee
0930 Welcome – Geoffrey Graham, Chair of the IPBN Board and Senior Partner at EDGE International Lawyers
0945 Opening statement – Adrian Bridge, CEO at The Fladgate Partnership, owner of the WoW
1000 Luís Pedro Martins, President of Porto and North of Portugal Tourism Board – Introduction to the Strategy of promotion of the region
1020 An exclusive conversation between Rita Marques and IPBN Board Member Rachael Milne.
1045 Panel discussion – This panel will delve into the opportunities and challenges related to exploring and developing tourism in Portugal's interior regions with similarities between Ireland and Porto and the North of Portugal with special guests:
1130 Sponsors introduction – 3min Pitch each
1145 Coffee Break
1215 Business Success Stories highlighting Innovation and successful case studies in the interior with:
1300 Networking over hot and cold appetizers with WoW wine producers
1345 End
| The IPBN is supported by the Department of Foreign Affairs and Trade of Ireland under the ESP Grant programme |
