Druid was founded by sports industry veterans Diarmuid Crowley & Essar Gabriel. Cumulating 40 years'​ experience, Crowley spent most of his career at IMG as a Senior VP while Gabriel has worked at the highest levels of Olympic sports.

During his time at IMG, Crowley managed UEFA´s Euro 2008 and Champions League Final Hospitality Program, oversaw the commercialisation of the new Wembley Stadium and was CEO of the Rio 2016 Olympics Hospitality Programme. He also acted as Chief Operating Officer of IMG's Brazilian operations and previously managed IMG's activities in Russia, Turkey and Qatar.

Druid works across three areas of expertise: Rights Representation, Consulting and Sports Tech and has offices in Dublin, London, Dubai and Singapore. Druid is headquartered in Dublin.